Privacy Policy

1. Introduction

This Privacy Policy explains how Summer Bloom Ltd, trading as Summer Bloom, (“we,” “us,” or “our”) collects, uses, and shares your Personal Data when you visit our website summerbloom.uk (the “Website”). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (GDPR).

2. Data Controller

Summer Bloom Ltd is the Data Controller responsible for your Personal Data.

3. Definitions

  • Personal Data: Any information relating to an identified or identifiable natural person (“data subject”).
  • Data Subject: You, the user of our Website.
  • Data Controller: The natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: Any operation or set of operations that are performed on personal data or on sets of personal data.
  • Cookies: Small text files placed on your device to improve your experience and collect information about your usage.

4. Legal Basis for Processing

We process your Personal Data based on the following legal bases:

  • Consent: Where you have given us explicit consent to process your Personal Data for specific purposes (e.g., marketing).
  • Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party)5 and your interests and fundamental rights do not override those interests.

5. Information We Collect

  • Information You Provide: We collect information you directly provide, such as your name, email address, contact details, and any other information you provide through forms or when contacting us.
  • Automatically Collected Information: We automatically collect information about your usage of the Website, including:
    • IP address, browser type, and device information.
    • Usage data, such as pages visited, time spent on pages, and navigation patterns.
    • Information collected through cookies and similar technologies.

6. How We Use Your Information

We use your Personal Data for the following purposes:

  • To provide and maintain the Website and our services.
  • To communicate with you, including responding to inquiries and sending updates.
  • To personalise your experience and improve the Website.
  • To analyse Website usage and conduct research.
  • To ensure the security of the Website and prevent fraud.
  • To comply with legal obligations.
  • To send marketing information where we have consent or legitimate interest.

For more information please refer to our Privacy Policy at summerbloom.uk/privacy-policy/.

7. Sharing Your Information

We may share your Personal Data with:

  • Service Providers: Third-party service providers who assist us in providing the Website and our services.
  • Legal Authorities: When required by law or in response to valid legal requests.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

8. International Data Transfers

If we transfer your Personal Data outside the UK, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

9. Data Security

We implement appropriate technical and organisational measures to protect your Personal Data from unauthorised access, use, or disclosure.

10. Data Retention

We retain your Personal Data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. Your Rights

Under the UK GDPR, you have the following rights:

  • Right to Access: You can request a copy of the Personal Data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete Personal Data.
  • Right to Erasure (“Right to be Forgotten”): You can request that we delete your Personal Data.
  • Right to Restriction of Processing: You can request that we restrict the processing of your Personal Data.
  • Right to Data Portability: You can request to receive your Personal Data in a structured, commonly used, and machine-readable format.
  • Right to Object: You can object to the processing of your Personal Data, including for direct marketing purposes.
  • Right to Withdraw Consent: Where we rely on consent, you can withdraw your consent at any time.
  • Right to lodge a complaint with the ICO (Information Commissioner’s Office).

12. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can manage your cookie preferences through our cookie consent tool or your browser settings. This Privacy Policy should be read alongside and in addition to our Cookie Policy, which can be found at summerbloom.uk/cookie-policy/, where you can find the full list of cookies used for this website.

13. Children’s Privacy

Our Website is not intended for children under 16. We do not knowingly collect Personal Data from children under this age.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on the Website.

16. Contact Us

If you have any questions about this Privacy Policy or your rights, please contact us at:

  • Summer Bloom Ltd
  • 36 Warren Lane,Leicester Forest East,Leicester, LE3 3LW
  • info@

This policy was last updated 26th March 2025.

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